The 7 Deadly Mistakes You make when B2B Cold Emailing that is crippling your Sales Pipeline

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The 7 Deadly Mistakes You make when B2B Cold Emailing that is crippling your Sales Pipeline

B2B cold emails can be your best tool to start conversations with prospects and build your sales pipeline. The good news is that most of your competitors really struggle creating and sending B2B cold emails. This one page report will help you avoid their mistakes!

  1. Not Understanding how cold emails are read. According to 55% of emails are read on mobile devices. So, your target is reading your cold message on a small screen. Don’t make it too much like hard work by giving them too many words to plough through!
  1. Weak Subject Line. The subject line is your Headline. Think of it like the advert for your email. Does your subject line have enough intrigue or benefit for someone who doesn’t know you or your company to open the email and read? Don’t plumb for your first attempt. Test, test and test.
  1. Being too aggressive. Few prospects will appreciate a cold email from a cocky know-it-all. Leave your ego out of the email.
  1. Too much content body and signature. Most cold email writers simply write too long an email. Why not make it easy for someone to read your email? Here’s your task.

Can you write an email that be fully seen on one page of a mobile/cell phone, without scrolling down? Yes, you can!

Practice KISS

  1. Written in marketing-corporate speak

Are your products world class?

Are your people your biggest asset?

Are you a client-centric company? Who cares?

Prospects don’t nor do suspects.

So, stop talking about how great you are, no one cares.


6. Not being able to articulate what you do simply.

Can you say what you do in the words that the CEO of a target company would understand? No jargon or gobbledygook. Don’t

make your email too complex Readers won’t be impressed, honestly, they will just stop reading.

7. Not being prepared for what happens next.

The work doesn’t stop after sending the email. It’s only just begun. What is the next action you want to take? What is the next action you want suspects to take?




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